Britain’s first semi-skimmed brand celebrates 30th anniversary 30/09/2011
freshnlo, the UK’s first semi-skimmed milk, is this year marking its 30th anniversary and aims to remain a household favourite up and down the country for years to come.
The nutritious and low in fat milk is part of Robert Wiseman Dairies, and is proud of its rich history and heritage.
In 1981 freshnlo launched across Scotland and was the very first semi-skimmed milk to hit the UK market. In those thirty years since the brand launched, it has looked to associate itself with healthy events that reflect the wholesome nature of the milk it contains. With partnerships established with events such as the Great Scottish Run and Pedal for Scotland, freshnlo has built up a reputation for being a key part of a healthy lifestyle.
The freshnlo design has gone through many incarnations over the past 30 years, but has always retained its core blue and green identity. With its strong branding in place, freshnlo has also relied on something else to help maintain its place in people’s fridges.
Since its launch, freshnlo has used the Tetra Brik and Tetra Top cartons to deliver fresh milk to customers. Tetra Brik has given freshnlo a considerable advantage over competitors, as it has given it an extremely cost efficient solution, providing value for money, and allowing milk to be easily stored in chiller cabinets and at home.
The added functionality of a wide choice of openings and closures, from basic to extremely functional, has met with approval from customers from breakfast to teatime.
Here’s to the next 30 years!
